Founded by award-winning travel journalist Jenny Southan in 2015, Globetrender is an online magazine and trend forecasting agency dedicated to the future of travel. In summer 2019, Globetrender formed a joint venture with Waterfront Publishing.
Globetrender offers bespoke trend forecasting and research services to inspire, inform and guide you in your decision-making. Its trend reports – both surface skimming and deep dives – are based on strategic intuition, in-depth journalistic research into what’s new within the industry, expert interviews, observation of the changing needs and desires of consumers, hard data from multiple sources and cross-cultural analysis.
If you are interested in a bespoke report or you would like an individual consultation on how to ready yourself for the next decade, email editor and founder Jenny Southan.
debut report (available for download
looks at ten travel trends for 2020. These include: Modern Nomadism, Cash-Free Culture, Cyber Worlds, Space Tourism, Upskilling Escapes and Cannabis Tourism. Aimed at informing, illuminating and inspiring the travel industry, the research reveals how today’s innovations and ideas will shape the cultural landscape of tomorrow.
In 2017, Globetrender was shortlisted for “Online Consumer Publication of the Year” in the Travel Media Awards.