- February 13, 2018
ABTA, the UK’s travel industry body, has awarded Waterfront Publishing the licence to publish its in-house title, ABTA Magazine, as well as other associated publications.
The portfolio of titles – which includes ABTA Golf, the ABTA Handbooks and a special issue dedicated to WTM – are a free service for ABTA Members. Waterfront Publishing will be launching its first issue of the bi-monthly ABTA Magazine in May.
ABTA Magazine will undergo a huge change in a bid to voice the work that ABTA is doing for the travel industry. There will be dedicated sections covering ABTA’s new campaigns as well as in-depth industry insights, news and destination features.
“We’re really excited about the opportunities this new partnership with Waterfront Publishing provides,” Victoria Bacon, director of brand and communications, ABTA said. “They’re experienced in the travel industry and they have a proven track record of delivering publications of outstanding quality with highly relevant and engaging content. We’ve had the perfect opportunity to evaluate ABTA Magazine’s current offering to its readers and think about how it can best meet Members’ needs now and in the future. We look forward to working with Waterfront to ensure the next phase of the magazine’s success.”
Sam Ballard, director, Waterfront Publishing added: “No one does more for the travel industry than ABTA – and their role is only going to become more crucial as we move forward with key legislation and Brexit. Our job as publisher is to report the great work that they’re doing and take an authoritative look at the issues that matter to ensure ABTA Magazine becomes necessary reading for everyone working in the travel industry, from shop floor to boardroom. We’re excited to take the magazine to the next level.”
ABTA currently has around 1,200 Members, with a combined annual UK turnover of £37 billion.
To be kept up to date with the new ABTA Magazine email firstname.lastname@example.org.